Заказчик: федеральная сеть кофеен Stars Coffee.
Вводные данные: Stars Coffee – сеть кофеен, призванных заменить ушедший с рынка России кофейный бренд Starbucks, который объявил об уходе из страны ещё в мае 2022 года. Сеть включает около 130 заведений в крупнейших городах страны и продолжает расти в геометрической прогрессии.
Время проведения рекламных кампаний: июнь-июль 2022 г, август-октябрь 2023 г.
Цели кампании: Нарастить объем офлайн трафика в кофейни, расположенные в городах миллионниках по всей РФ, продвинуть новый продукт и повысить узнаваемость бренда в целом, закрепив его в сознании потребителей.
Ключевые задачи в рамках рекламной кампании:
Задача №1 — исследовать и сегментировать целевую аудиторию. Это важно сделать на старте, чтобы рекламная кампания была четко сфокусирована и не распыляла бюджет.
Задача №2 — подобрать оптимальные digital-инструменты, эффективные на нужных этапах воронки продаж, разработать рекламную стратегию.
Задача №3 — разработать механику акции для привлечения трафика в кофейни.
Задача №4 — создание посадочной страницы для лид-магнита, сочных, ярких креативов, адаптированных под выбранные digital-инструменты, а также видеороликов для стриминговых сервисов.
Задача №5 — подвести итоги акции с учетом «транзакционного окна», разработать рекомендации для масштабирования акции.
Как мы действовали:
1. Мы выделили ключевые сегменты целевой аудитории, которые являются частыми клиентами кофеен, выбрали 6 крупных городов в разных частях страны для реализации рекламной стратегии: Москва, Санкт-Петербург, Самара, Ростов-на-Дону, Екатеринбург, Сочи, Ярославль. Именно на них ориентирована рекламная кампания и лид-магнит.
2. Со Stars Coffee мы работаем на двух верхних этапах маркетинговой воронки.
Охват (Reach) — рассказываем пользователям из выделенных сегментов целевой аудитории с помощью медийной рекламы о бренде и его предложении, знакомим с преимуществами.
Интерес (research) — достигаем спонтанного интереса пользователя с помощью баннерой рекламы в геосервисах, что позволяет охватить ЦА и привлечь покупателей «здесь и сейчас».
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)
В качестве охватных инструментов для информирования и дальнейшего вовлечения целевой аудитории мы выбрали следующие рекламные платформы:
- Таргетированная реклама во ВКонтакте, промо-посты в ленте пользователей, посевы в пабликах;
- Яндекс Карты — реклама среди автомобилистов и прохожих на Яндекс Картах и в Яндекс Навигаторе;
- MTS маркетолог + Programmatica — закупка программатик-рекламы через комплекс DSP систем;
- Яндекс Директ — реклама, собирающая спрос с охватных кампаний через поиск.
![https://d1.skrinshoter.ru/s/241023/Rb83HAqw.png?download=1&name=%D0%A1%D0%BA%D1%80%D0%B8%D0%BD%D1%88%D0%BE%D1%82-24-10-2023%2018:40:30.png](https://d1.skrinshoter.ru/s/241023/Rb83HAqw.png?download=1&name=%D0%A1%D0%BA%D1%80%D0%B8%D0%BD%D1%88%D0%BE%D1%82-24-10-2023%2018:40:30.png)
3. Механика акций в двух периодах была разная, но обе были нацелены на привлечение трафика в офлайн.
Первый вариант механики — qr-код на промо-странице сайта, гарантирующий скидку на заказ.
Размещаем на промо-странице сайта информацию про скидку в 25% при показе qr-кода на кассе. Код размещался в затемненной области, для показа необходим был клик на него. Нажатие являлось микро-конверсией, на основе которой производился ретаргетинг пользователя в дальнейшем.
Второй вариант механики акции заключался в следующем: назови промо-код и получи второй напиток в подарок.
Под каждый инструмент генерации трафика создавался отдельный промо-код, чтобы максимально четко проанализировать каждый инструмент рекламной кампании.
4. Для лид-магнита мы создали отдельную посадочную страницу, куда направляли трафик со всех онлайн-платформ, что способствовало движению трафика по воронке продаж и приводило, в конечном итоге, к покупкам. Команда разработала несколько креативов, а также 20-секундные ролики для показа на стриминговых сервисах. Каждый из креативов анализировался по итогам рекламной кампании отдельно, чтобы выявить триггеры аудитории и масштабировать успешные акции на другие города.
Результаты акции превзошли ожидания заказчика и прогнозные KPI.
Плановые показатели по показам и охвату были выполнены на 100%, по количеству кликов — на 119%, по количеству гостей — на 197%.
За 17 дней рекламная кампания привела 7 882 гостя и охватила 4 365 147 пользователей. Охват рекламных баннеров составил 9 329 778 показа, при количестве контактов с пользователем не менее 2 раз.
Средняя стоимость 1000 просмотров составила 141 рубль.
Рекламная кампания позволила привлечь 32 989 кликов по рекламным баннерам. Стоимость 1 клика составила 39 рублей.
![https://lh3.googleusercontent.com/k9PUAnLtIhXxxED9vJvhxp31D8TM44qXgAO0eJkYLC34u6Lhn7-2NbYhE2q6igdYfOAoVWLn6QqoT1euhVx-aB-Q5Xy3fl8bj0MxbpKvdwR0OUg6K0R186vCpu39xwE60qPltEtbT8qHIU41b4icQVb8Pw=s2048](https://lh3.googleusercontent.com/k9PUAnLtIhXxxED9vJvhxp31D8TM44qXgAO0eJkYLC34u6Lhn7-2NbYhE2q6igdYfOAoVWLn6QqoT1euhVx-aB-Q5Xy3fl8bj0MxbpKvdwR0OUg6K0R186vCpu39xwE60qPltEtbT8qHIU41b4icQVb8Pw=s2048)
В чем секрет успеха рекламной кампании? Команда MST уверена, что в сочетании креативного и перформанс подхода при планировании кампании и оценке результатов.